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Clients and Areas of Expertise


Clients (partial list): Sample projects:


Sea Eagle / Harrison-Hoge Industries

SeaEagle is the boat division of Harrison-Hoge, the U.S.ís largest manufacturer of fishing lures. Since before 2000 we have provided them with blog copy, broad SEO analysis and page tweaking, and in periods of lackluster sales, have helped drive their Web traffic up to as much as 50% annual growth by focusing on both the SEO for their core offerings and brand positioning for their new lines of higher-quality boats.


PriceWaterhouseCooper / Ant's Eye View

In 2012 one of our writers assisted the consulting firm Antís Eye View (acquired by PriceWaterhouseCooper), by writing case studies of a wide range of social media programs their consultancy implemented at Fortune 500 companies. As part of the Antís Eye View team, she used interviews with the client companies and conducted interviews with in-house consultants to develop highly readable articles that were later organized into an ebook for marketing purposes.


NetworkWorld Wireless Usability Study

In 2001 NetworkWorld needed a company with high-tech experience to conduct a qualitative study of wireless usability for their headline feature. We put a team of four people on the project, tested 23 wireless devices, designed and wrote the testing protocol and questions, conducted the tests at an IDG location, and delivered a 55-page report which IDG used as the foundation of their article. No-registration download link for report.

AREAS OF EXPERTISE

High Tech

Cloud Computing
Personal Computers
Phone Apps
CMSs
Information Systems
Taxonomies
Information Retrieval

Medicine and Wellness

Medical Devices
Healthcare Technology
Corporate Wellness
Nutrition / Diet

Finance

Personal Finance
Retail Banking

Law

Intellectual Property
Trademark
Defamation

Social Media Venues

Facebook
Pintarest
Google Plus

Safety

Transportation Safety
Food Safety

Sales and Marketing

B2C Communications Programs
Brand Journalism (corporate storytelling)
Search Engine Optimization
Google AdWords
Digital/Web Analytics
Feature>Benefit Lists for Salespeople
One-Sheeters for Customers

Education

High Tech Class Curriculum

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